OVERVIEW: The BriteSmile Teeth Whitening System, developed by Discus Dental Inc (the company behind Zoom! Whitening) is used by atleast 700,000 patients worldwide. The BriteSmile brand was taken over by Discus Dental in 2006 but BriteSmile continues to own and run its chain of “whitening spa’ boutiques. The brand has received extensive publicity over the [...]